Duivelsbier

Since 1883, Duivelsbier has stood as a testament to Belgium’s rich brewing heritage. This top-fermented dark ale, born in Halle, has carried the torch of tradition through generations of brewers. In 2002, Brouwerij Boon took over its stewardship, embracing the challenge of reimagining this classic for a contemporary audience.

In a market where dark beers are often seen as outdated or niche, Duivelsbier needed to shake off the dust of perception. The goal was to infuse the brand with energy and character, making it relevant to both the traditional beer lover and the adventurous newcomer. With a vibrant design, playful mascot. Duivelsbier now bridges tradition and curiosity, delighting seasoned beer enthusiasts and curious newcomers alike.