Scope
Brand strategy
Visual Identity
Guidelines
Photo & Video production
Webdesign
Web Development
Contribution
Brand design: Julie Van Milders
Photography: Elien Jansen
Video: Make It Visible
Since 1968, Sels has transformed the concept of a home into a masterpiece of art and culture. With an emphasis on timeless design, exquisite craftsmanship, and a deep understanding of luxury, Sels creates residences that are as unique as the people who live in them. Our rebranding and aspirational website redefine what it means to “come home,” blending high-end visuals with an inviting, Pinterest-inspired aesthetic that makes every visitor dream.
Luxury today isn’t about exclusivity alone—it’s about creating an emotional connection. For Sels, the challenge was to balance accessibility with aspiration, showcasing homes not as sterile spaces, but as warm, personalized sanctuaries. Our approach focuses on curated visuals, storytelling, and a digital coffee table book feel, allowing potential clients to see themselves living in a Sels home.
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