VUB Solvay Business School
Scope
Branding
Campaign
Photography
Contribution
Design: Thomas Van Mol
Strategy & Copy: Bram Van Rompay
Photography: Ranaa Tasatan
Lecturer: Dries Meiresonne
The VUB is an institution. A university where diversity is welcomed with open arms. But that breadth also brings a challenge: how do you communicate clearly and sharply about a specific offering within the overarching brand?
For VUB Solvay Business School, we created a room of its own within the existing house style, a calling card for the ambitious students, professors and partners who work every day on a community growing in the right direction. Research, entrepreneurship, and finding genuine enjoyment in what you do: that’s the Solvay style.
With the new branding and a wealth of campaign material, we let in a fresh breeze, ideal for building momentum around enrolment, for example. We refine the perception and strengthen the connection between VUB and Solvay. We embrace the rich history and the dynamic culture, carried by shared values and a distinctive story.
Think sharp. Act fast. Solvay goes beyond ‘being smart’. From student to key player, here you learn how the business world works: how to set things in motion, how to bring people along with your ideas. Whatever scenario you write for your career, Solvay makes you agile enough to navigate purposefully around obstacles. Impact with finesse, a combination that flows from the unique balancing act between scientific disciplines and business-economic training. A pillar and indispensable link in progress. At VUB, Solvay Business School finds the fertile ground to shine. Because with an open mind, you open doors.
MORE WORK