Reynaers Aluminium
Scope
Activation
Naming
Branding
Contribution
Design & motion: Dirk Zwaneveld
Design & motion: Jasper Van Damme
Design & motion: Thomas Mahieu
Production: Griet Ghys
Copy: Bram Van Rompay
Installer: Dries Meiresonne
Taking the brand to market, and to the trade fair!
Aluminium is a remarkably durable material. And our collaboration with Reynaers Aluminium has proven just as future-proof. Since 2020, each from our own area of expertise, we’ve contributed to the branding and communication of this ambitious company. And since last year, we’ve also been working as a collective on all kinds of fronts for the family business from Duffel.
They’re clearly not sitting still. From both the overarching group and the Belux division, there are regular requests to activate the brand around specific themes and for particular audiences. That ranges from highly applied communication in the form of posters and banners to the creation of new entities within the ecosystem.
PolyClose 2026
The trade fair where you want to stand out as a partner and pioneer. Every two years, PolyClose lands at Flanders Expo to immerse building professionals in all kinds of innovations. The ideal moment to strengthen ties, too. Reynaers Aluminium reserved no less than 330 m2 to welcome their many visitors in style. The central theme was “Sustainability. From Every Angle”, their well-grounded vision on sustainability. Alongside large banners in their signature blue, we also developed videos to convey the nuances of the story. But what we perhaps got the most compliments for were the beer glasses we designed specially for the occasion: “Together for Be(tt)er”.
ReTurn
When it comes to sustainability, Reynaers Aluminium has plenty to say. A key part of that story is recycling. Aluminium, the thirteenth element on Mendeleev’s table, is infinitely recyclable without loss of quality. But that only works if you consistently recover all surplus and reintroduce it into the loop. With ‘ReTurn’, Reynaers Aluminium joins forces with tradespeople and local waste processors to set up a closed logistics system. The pilot project is already a success: talk about a “ReTurn on investment”!
PreView
Innovation is in Reynaers Aluminium’s DNA. They prove it every day, and especially with digital applications like ‘PreView’. This major update to their existing virtual configurator adds value to every showroom: through an intuitive menu, customers easily generate renders of their new windows and doors that are as accurate as they are inspiring. A fitting preview of their future building project. It makes the sales process more interactive and gives partners even more room for tailored advice.
A jack of all trades
In depth and in breadth, our collective of creatives takes a brand thoroughly in hand. For Reynaers Aluminium, that concretely means supporting them behind the scenes and helping them shine in the spotlight. Depending on the brief, we either dig deep together or simply develop seriously good designs. The direct lines between Duffel and Antwerp fuel a lively exchange, and that’s crucial to making every application as on-target as possible. From strategy to conversion, it always comes down to transparency. With mutual trust and understanding as building blocks, we keep shaping Reynaers Aluminium.
Open Company Day 2025
108.000 m2 and 8.400 eyes. That, in broad strokes, was Open Company Day at Reynaers Aluminium on the Oude Liersebaan in Duffel. To inform and excite the many visitors, we worked with the house style we’ve become so familiar with. Banners, flyers, roll-ups, postcards, mascots… We shaped content for various divisions within the group and kept a close watch over a consistent voice and look. Within the familiar guidelines, there was also room for playful touches and supporting AI computing power. With our huggable mascots, we even inspired the other partners in developing several activations. Yes, that really is “Together for Better”…
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