Scope
Branding
Contribution
Brand design: Thomas Van Mol
Copy: Bram Van Rompay
Head chef: Dries Meiresonne
We thoroughly enjoyed working on the commercial mise-en-place of Kwadeplas. Its calling card is the rural setting and surroundings, prominent in the branding for years. That core of the brand is precious, and so we cherish their original premise with care and attention to the story behind it. We did refine things on the level of look and execution. We added more personality to the identity, an update characterised by the new font. In the photography, nature takes a more central role, a nod to the calm, relaxed atmosphere with which they welcome their guests time and again. The human yet modern graphic style embraces both tradition and ambition, much as the chef composes his dishes. Our illustrations show craftsmanship without elitist artistic airs; at Kwadeplas, they love their region and their craft. Through the versatile applications, we bring consistency across every medium. Not bad, eh?