I Cycle to Work

Cycling is wonderful. We at Celta know that from experience, from daily commutes to epic rides across the country. So our enthusiasm during the collaboration with Cyclis Bike Lease was almost impossible to contain. With their annual ‘Ik fiets naar het werk’ (‘I Cycle to Work’) campaign, they want to win over companies large and small to the two-wheeler, and the leasing that comes with it, of course.

Celta devised an accessible visual concept focused entirely on the benefits of cycling. With two triumphant arms in the air, commuters proudly show how they relish their achievement, whether it’s a few kilometres or rides that wouldn’t look out of place in the Tour. A fresh mind and a fit body, that’s an important part of the win-win. Employees who cycle feel more energetic, and employers benefit from that too. And with what Cyclis Bike Lease offers, everyone also wins on budget and service.

We developed that positive message and call to action for web and social media.